This ROLLAS WHITE CARDIGAN is perfect top toss over any tank top or wear alone with jeans and sneakers! I always like to have a good basic to throw on when it gets chillier at night in the spring.I am so obsessed with these ROLLAS CUTOFF SHORTS they are right on trend for this spring season and the fit is perfect.

If you live in the SoCal area, definitely go check out one of her shops! She has locations in Encinitas, Carlsbad, and San Clemente. Swirl Boutique carries some of my favorite brands and I learned of some brands that are new to me that I absolutely love including Indah Clothing, Saltwater Lux, and Rollas. I am headed to Costa Rica in a week and can’t wait to bring these outfits with me, especially the dresses! They all have such a vacation vibe to them. I had so much fun exploring Carlsbad and finding cute locations around town to shoot some pictures in the outfits! I always like to put my own twist on outfits and do that when I’m at Swirl.bringing my favorite shoes and bags to pair with each outfit. With the help of Lisa and her team we picked out some beautiful outfits perfect for summer time. You can’t go wrong stopping in to grab a few things before vacation, for summer beach dates, or spring date nights! Honestly, you had to drag me out of the store. Lisa has an eye for up and coming fashion and her picks are all amazing. Once again, I felt so welcomed and comfortable in her store! It’s now mature, and we can replace CL.Another day at one of my favorite boutiques in Southern California! I had the most amazing time at Swirl Boutique to check out the new pieces she got for this spring and upcoming summer. “To do that necessitated an intermediate stage where we could evolve Chantelle so it could live in that broader world, and the results of that have paid off. “The aim was always for Chantelle to have that role in the long term, like an umbrella brand as well as a product brand,” Cambuzat explained.

Last year these took on the Chantelle sign, as did the Passionata and Femilet brands, with the new masterbrand now featuring under each one’s logo. In 2017, the company grouped all of its brands together under the CL nameplate (for Chantelle Lingerie), which was used on store signage (it revamped 24 former Orcanta stores under the new banner, and these were not part of the sale last year) and on its website. “That’s driving our innovation processes.” We are trying, with certain of our launches, to offer inclusive products that can accompany women in the different life stages, like pregnancy, maternity and periods, and we’re starting to look at menopause,” Cambuzat said. Since then, that has filtered into our collections. “We were quite brave, we touched the representation of women in lingerie. “We repositioned the brands to address all women,” he explained. “It has a distinctive artistic universe that will take root in the Chantelle ecosystem and notably benefit from the brand’s strengths and reputation internationally.”Ĭhantelle X will offer three ranges - Essential, Signature and Couture - with prices ranging from around 70 euros to upward of 120 euros for the most expensive pieces.įashion photographer Cambuzat joined the company, which was founded in 1876, in 2018, charged with updating its marketing and positioning to appeal to a broader array of consumers and address changing mind-sets around lingerie.

“With Chantelle X, we wanted to go in a new direction, with a specific territory that will seduce some of our existing consumers, but will also allow us to attract new consumers,” he explained. “We attempted to evolve and grow Chantal Thomass and to seduce new customers, especially internationally, but in parallel, Chantelle’s strength internationally, linked to its repositioning over the past four or five years, has encouraged us to develop, in the high-end seduction segment, this new brand with a creative, original and innovative vision.”Ĭhantelle X will debut in September, and will offer a high-end selection of lingerie as well as a few ready-to-wear pieces with a positioning centered on a contemporary vision of seduction, Cambuzat said. Pusha T, Futura, and More Attend the KENZO By Nigo Launch Party

Mumu x chantelle